For years, I had a sentence loaded in my back pocket, ready to fire the second anyone asked what I did. “Well, I’m not really an expert, but…” I’d already helped people build real businesses. I’d already done the thing I was about to teach. And I still couldn’t say the word “expert” about myself … Read more The post Stop Waiting for Permission to Call Yourself an Expert appeared first on Live Your Message…. Read more

I posted every single day for eleven months straight. Three reels a week. Daily stories. A blog post every Tuesday. A live video whenever I could steal twenty quiet minutes away from everything else running my business. And my revenue? It sat there. Flat as a Tuesday afternoon, while my content calendar looked like I … Read more The post The Visibility Trap: Why Showing Up More Isn’t Making You More appeared first on Live Your Message…. Read more

You’ve been chasing it for months. Maybe longer. The $10K month. The milestone that gets screenshot and shared in Facebook groups. The number that shows up in course sales pages with a student’s smiling face above it. The threshold that the online business world has collectively decided means you’ve made it. And then one month … Read more The post What Nobody Tells You About Hitting Your First $10K Month appeared first on Live Your Message…. Read more

I started 2015 with 3 years of business experience under my belt… and it turned into my  breakthrough year!  In just 12 months, my revenue shot up from $648,374 to $1,453,795. So, what made the difference? This was the year I introduced my first 12-month Mastermind program (Flashback Friday #11) — and it’s a lot … Read more The post Throwback Thursday #14: Call to Adventure appeared first on Live Your Message…. Read more

I got my start designing websites for other entrepreneurs. In fact, Live Your Message didn’t start out as a business coaching and training company, it started out as a branding and web design business.  You see, I had been doing branding, web design and video production for non-profits in my previous career and it was … Read more The post Throwback Thursday #12: Website in a Weekend appeared first on Live Your Message…. Read more

Two Fridays ago I shared the story behind Message to Millions — my first 12-month Mastermind program — what worked, what didn’t and what I learned along the way… You see, the real reason I’ve become one of the most respected program creators in the industry is simply because I’ve tried a lot of things, … Read more The post Throwback Thursday #13: Brand in a Weekend appeared first on Live Your Message…. Read more

I started this Flashback Friday Series (now Throwback Thursday) to answer the question I’m always asked, “Marisa, how did you get your start?” It’s easy to assume — from the outside looking in — that I’ve always been successful and that all things business and marketing came naturally to me, when nothing could be further from the truth. … Read more The post Throwback Thurday #11: Message to Millions appeared first on Live Your Message…. Read more

Let’s turn the clocks back to 2013… I was about to launch the second Superhero Summit in the Series that put me on the map… (Read about that here in #FBF 5 and 6.) And realized I didn’t have anything relevant to sell.It was the Social Media Superhero Summit and I didn’t consider myself a … Read more The post Throwback Thursday #10: 1 Launch > 4 Big Lessons appeared first on Live Your Message…. Read more

Guess what? It’s everybody’s favorite day of the week: Flashback Friday (now Throwback Thursday)!!! Or at least mine… because this is when I get to turn the clocks back and revisit the product launches that got me where I am today (even the ones that went off the rails!) The expression “everybody loves a train wreck” … Read more The post Throwback Thursday #9: Course ✅ SaaS Next? appeared first on Live Your Message…. Read more

Now, I want to share what happened when I offered a 1:1 private coaching upsell to students in my Message to Money course.  I launched Message to Money in 2012 and sold it for 4 years… A couple years in, I decided to experiment with offering a 1:1 Coaching Package to my Message to Money … Read more The post Throwback Thursday #8: My First Upsell appeared first on Live Your Message…. Read more

Around this time last year I started my Flashback Friday Series (now Throwback Thursday)… to answer the question I’m always asked, “Marisa, how did you get your start?” The series began in August 2010 — the day I walked out the doors of my very last job…  And ended with the Superhero Summit Series I … Read more The post Throwback Thursday #7: Me? Do a Live Event? appeared first on Live Your Message…. Read more

In my last edition of our Flashback Friday Series (#FBF), I shared how — in 2013, two years into my business — I was bumping up against the edges of having a not-big-enough audience to generate the kind of income I was hoping for… And how I solved that problem by launching the Video Superhero Summit — … Read more The post Throwback Thursday #6: This Put Me on the Map! appeared first on Live Your Message…. Read more

I tell my students that you already know everyone you need to know to have at least one successful online course launch… But every course creator hits a moment — usually around the 3rd or 4th launch — when they need to grow their audience to start making more sales and ultimately scale their business. Because — at this … Read more The post Throwback Thursday #5: You Did What?!!? appeared first on Live Your Message…. Read more

I thought it was a great idea at the time… Famous last words. It wasn’t the idea that was bad, it was the execution. Classic mistake!  My boyfriend (Murray) — yes that’s the same Murray I just celebrated my 10th wedding anniversary with — had a LOT more success with his first digital product than … Read more The post Throwback Thursday #4: The Win That Came Disguised as a Fail appeared first on Live Your Message…. Read more

So far, I’ve shared the stories of my first two online course fails — Build Your Site, Launch Your Business & the 30-Day Challenge… Which paved the way for my third course, Message to Money, which I created in 2012 and sold for 4 years before retiring. Message to Money was a breakthrough for me … Read more The post Throwback Thursday #3: My First Semi-Hit — Insights Gained From My Message to Money Program appeared first on Live Your Message…. Read more

Now let’s flash forward to 2011 and my second attempt at a program…  Called the 30 Day Challenge, which lasted all of 3 months!  At the time, membership sites and continuity programs were all the rave and the internet marketing gurus were shouting the promise of passive income from the rooftops. Monthly recurring income was … Read more The post Throwback Thursday #2: Strike Two — As If One Failed Attempt Weren’t Enough! appeared first on Live Your Message…. Read more

Let’s flashback to August 2010.  The day I walked in the doors of my very last job… I didn’t walk in with the excitement of something new.  I walked in with my head down, shoulders slumped in defeat. 5 months earlier, I had walked out the doors of my previous job with the intention to … Read more The post Throwback Thursday #1: How I Came Back From Failure & Got My Start appeared first on Live Your Message…. Read more

Right now, somewhere near you, a parent is standing in a store aisle holding two nearly identical notebooks, trying to decide which one their kid actually needs. The pencils are sharpened. The backpacks are packed. The new school year is loading. And every year around this time, I notice the same thing happening in my … Read more The post The Back-to-School Upgrade Your Business Actually Needs appeared first on Live Your Message…. Read more

Someone in your potential client’s life just asked ChatGPT the exact question they were going to pay you to answer. And ChatGPT answered. In 11 seconds. For free. So now you’re sitting across from the market — or across from your own self-doubt — wondering: if AI can do what I do, what exactly am … Read more The post How to Price Your Expertise When AI Is Doing It “for Free” appeared first on Live Your Message…. Read more

You have 47 tabs open. Three half-read books on your nightstand. A Notion board with 200 ideas. A list of courses you’ve started but haven’t finished. A YouTube watch-later queue that’s basically its own full-time job. And yet — despite all of that input, all of that learning, all of that consuming — you sat … Read more The post From Information Overload to Action: The One-Page Business Clarity Plan appeared first on Live Your Message…. Read more